Here’s how you can master your next seasonal digital marketing campaign

30-second summary: To ensure organic visibility for your seasonal pages, start creating, optimizing, and analyzing them now Start creating, organizing, and scheduling seasonal content assets now for a head-start when it’s time to start focusing on driving sales Evaluate your past seasonal content performance to be able to recycle, update,...

Powerhouses for SEO and marketing in 2021

30-second summary: Reddit is the seventh most popular website in the US while Quora has a DR of 91 These factors make for great opportunities to build your brand’s online presence and enhance your E-A-T standing This comprehensive guide helps you take advantage of Quora and Reddit marketing Get ready...

connecting the dots for page experience success

30-second summary: The Mobile Experience is critical for all categories when looking at Core Web Vitals (CWV) Image compression seems to be a leading challenge for leading brands Pages doing well for CWV tend to be informational in nature Retail, in particular, could see significant disruption if second-tier retailers receive...

how conversational insights take the guesswork out of marketing

30-second summary: Keywords represent the tip of the iceberg when it comes to understanding consumer intent Using AI-powered chatbots, conversational data that occurs over messaging channels like Facebook Messenger and Instagram Messaging can give businesses a deeper understanding of what consumers want Below, we’ll discuss how conversational marketing platforms like...

popular kids’ hangout or a true asset for brands’ community building?

30-second summary: Find out how Clubhouse differentiates itself within the sea of social media apps Clubhouse has turned its voice-only design from a potential constraint into its key strength Users are able to multi-task while staying on the platform as background chatter (like in a coffee shop!) Because the app...

UX: an important SEO ranking factor

30-second summary: The story of SEO and UX began almost 20 years ago with both making a foray into the market in the 1990s After years of analyzing data, I found that UX is a critical ranking factor for SEO If you’ve exhausted all your SEO techniques but still don’t...

looking beyond Google’s third-party cookie death

30-second summary: In 2020, majority of the 181.7 billion U.S. dollar revenues came from advertising through Google Sites or its network sites Even though they will be removing the third-party cookie from 2022, the search giant still has a wealth of first-party data from its 270+ products, services, and platforms...

Diagnosing a traffic drop? Just breathe!

30-second summary: A traffic drop doesn’t necessarily mean something is wrong – in most cases, it is natural All sites have experienced a decline in traffic throughout their lifetime which can be explained by seasonality, loss of PPC budget, and many other factors When it comes to organic search traffic...

Seven first-party data capturing opportunities your business is missing out on

30-second summary: Third-party data is being phased out by big tech, making first-party data indispensable First-party data is willingly provided by users, helping you build a consumer profile Internet users are cautious about providing their data but will do if rewarded Tracking pixels, CRM platforms, surveys, and encouraging interaction and...

Why killing your content marketing makes the most sense

30-second summary: Most marketers diversify their content programs too quickly, endangering the program from the start Successful content marketers and media companies focus on fewer platform channels Instead of adding more channels, killing off underperforming channels works better Perform a content audit to find out channels in which you should...

Is it time to switch to a new SEO tool?

30-second summary: The needs of an SEO agency are dynamic and change as the business grows From data accuracy to seamless functionality, the spectrum of SEO tools and their features is wide, but how do you decide? Five telltale signs that it might be time to start prospecting for new...

Using SEO data analytics to identify business gaps

30-second summary: Are your leads slipping through the cracks in these business gaps? SEOs have a great vantage point in the form of data that actively helps identify business opportunities and gaps SEO pioneer, serial entrepreneur, and best selling author, Kris Jones identifies three critical aspects that can be fixed...

Is Your Store Ready for Financing? Keys You Need to Know

Financing is an important part of the business world — one that can be intimidating to first-time and experienced entrepreneurs alike. But as your fledgling idea turns into reality or your part-time gig starts to demand full-time attention, the need for financing will probably make its way into view. It’s an...

Customizing Transactional Emails in WooCommerce

Staying in touch with your customers with timely, informative emails after they make a purchase is an important part of building your business. Businesses who do this well make shoppers feel valued and confident about their order, and their overall satisfaction will be high. This can lead to repeat sales...

Creating Amazing Content for Your Service-Based Business

Attracting new customers and prospects to your business largely relies on having high-quality content. You can push out this content in a variety of ways, which we’ll talk about in a moment. But first, you must have content that’s:  DesirableActionableHelpful IrresistibleTimely That’s what draws potential customers to service-based businesses. Why? Because...

eCommerce Has Changed Forever — Why It’s Time to Go Global

Just as the pandemic has transformed our attitudes about everything from attending live concerts to visiting friends and dining at restaurants, it’s also changed the way people shop. And nowhere has the shift to eCommerce been more dramatic than overseas. In less than a year, many developing countries leapfrogged into...

The Eight Things You Should Do First

While security measures are built into WordPress and WooCommerce, there are a few basic things new store owners should do to keep their customers, team, and data safe in the event of worst-case scenarios. Here are eight things all new WooCommerce store owners should do. 1. Choose a reputable host ...

Choosing the Best WooCommerce Extensions for Your Store

With more than four million active installs, WooCommerce has long been the go-to solution for adding shopping functionality to WordPress sites. And joining the Automattic family in 2015 increased the level of support and number of extensions available to grow your store. While having so many options is part of...

How to Take Amazing, Professional-Quality Product Photos

Engaging, well-executed images have been a critical sales driver since the days of mail-order catalogs. Customers should be able to view your product from multiple angles, examine details, compare color and size options, and see the product in real-world contexts — so your online store mimics an in-person shopping experience...

A Guide to WooCommerce Pre-Orders

When you accept pre-orders, you allow customers to order an item ahead of time, before it’s available, with the understanding that it will be shipped later.  Amazon, for example, often lets shoppers pre-order books at a discounted price a few months before they’re released. Phones, laptops, and video game consoles...

Adapt for the Future with Facebook Conversions API

The advertising industry is changing in ways that will affect all businesses who rely on an ad-supported internet to grow. Consumers want transparency and control over how their data is used and companies are working to better protect consumer privacy. Personalization and privacy are often presented as two concepts at...

Six Tools for Stress-free, Successful Inventory Management

Do you sell physical products in your WooCommerce store? Then you already know that inventory management is key to a successful shop. Thankfully, you can take advantage of tools that go beyond the basics so you can fulfill orders with confidence and speed. Why advanced inventory management matters When you’re...

Why a Service-Based Business Needs an Online Store

If you sell services, then you understand the importance of a strong online presence. It helps you reach clients, demonstrates that you’re professional, shares valuable information about your offerings, and gives you a platform to market your business. But have you considered creating an online store to sell your services?...

How to Crowdfund with WordPress

It’s amazing what a community can accomplish when it works together. Crowdfunding has empowered like-minded people to join hands and, through many small donations, fund charity efforts, exciting new innovations, and artistic endeavors. It’s easy to set up crowdfunding on your own website using WordPress and an eCommerce plugin like...

How Apple’s iOS 14 Update Impacts eCommerce Advertising

The much-anticipated iOS 14 update from Apple has arrived. And with it comes a slew of new changes for online marketers. These changes are just the first in a wave anticipated by other major players like Google — all of which will reduce marketers’ ability to track users and eliminate certain...

Increase Your Bookings: 13 Can’t-Miss Marketing Tips

Whether you book excursions, classes, or accommodation, marketing is an important part of your business plan. It helps you reach new customers, reconnect with previous ones, and grow your company.  But how do you successfully market your bookings, especially during the pandemic? We’ll walk you through 13 simple ways. 1....

The Best WooCommerce Shipping Options

As a business owner, you want to find that magic balance between charging enough to cover shipping costs, but not so much that you scare customers away. Shoppers want to feel like they’re paying a fair rate for reliable shipping that will deliver their goods quickly. But when you’re working...

Fewer Abandoned Carts, More Sales: Nine Proven Strategies

If you’re an eCommerce merchant, chances are you’ve experienced an abandoned shopping cart or two. An abandoned cart is when a potential customer starts an online order but backs out before completing their purchase.  Various studies point to an average cart abandonment rate of 68.81% with the most recent study...

Ten Ways to Nudge Customers to Make a Purchase

Building out your dream of store ownership is an exciting journey. You’re likely juggling a variety of priorities — developing or sourcing products to sell, ensuring your site provides an attractive and efficient user experience, and reaching the right audience. These things can be challenging, but the rewards are oh...

Nine Quick, Proven Ways to Increase Average Order Value

Which is easier: to sell something for $20 to 1,000 customers, or to sell something for $1,000 to 20 customers? Obviously, it depends on the product. But the idea behind this question is that if you can increase the amount of money you make per order, you don’t need to...

The Ultimate Guide to Local SEO for eCommerce — Seven Strategies

Search engine optimization (SEO) is an incredibly valuable marketing method. Though it’s a long-term strategy, when properly done, it can generate site traffic that’s actively searching for what you have to offer — all without any paid advertising! If you have a physical location or sell only to a specific area,...

Eight Key Ways to Build a Community Around Your Brand

We all have a brand or two that we’re passionate about. We proudly wear their logos on our T-shirts. We engage with them on social media. We drink their coffee, buy their computers, or eat their donuts — and wouldn’t consider any other option! We talk about them with our friends...

New to Payment Solutions? Start Here — Payment Gateways 101

When setting up your online store, you’ll need to choose a way for customers to check out and pay for their orders. You’re probably used to being able to pay for goods and services online with your credit card, debit card, or even a bank draft. When you input your...