Is Your Store Ready for Financing? Keys You Need to Know

Financing is an important part of the business world — one that can be intimidating to first-time and experienced entrepreneurs alike. But as your fledgling idea turns into reality or your part-time gig starts to demand full-time attention, the need for financing will probably make its way into view. It’s an exciting time! There are all […]

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Customizing Transactional Emails in WooCommerce

Staying in touch with your customers with timely, informative emails after they make a purchase is an important part of building your business. Businesses who do this well make shoppers feel valued and confident about their order, and their overall satisfaction will be high. This can lead to repeat sales from people who are happy […]

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Creating Amazing Content for Your Service-Based Business

Attracting new customers and prospects to your business largely relies on having high-quality content. You can push out this content in a variety of ways, which we’ll talk about in a moment. But first, you must have content that’s:  Desirable Actionable Helpful  Irresistible Timely That’s what draws potential customers to service-based businesses. Why? Because more […]

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The Eight Things You Should Do First

While security measures are built into WordPress and WooCommerce, there are a few basic things new store owners should do to keep their customers, team, and data safe in the event of worst-case scenarios. Here are eight things all new WooCommerce store owners should do. 1. Choose a reputable host  Your hosting provider stores your […]

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Choosing the Best WooCommerce Extensions for Your Store

With more than four million active installs, WooCommerce has long been the go-to solution for adding shopping functionality to WordPress sites. And joining the Automattic family in 2015 increased the level of support and number of extensions available to grow your store. While having so many options is part of what makes WooCommerce such a […]

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How to Take Amazing, Professional-Quality Product Photos

Engaging, well-executed images have been a critical sales driver since the days of mail-order catalogs. Customers should be able to view your product from multiple angles, examine details, compare color and size options, and see the product in real-world contexts — so your online store mimics an in-person shopping experience as much as possible.  It’s […]

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A Guide to WooCommerce Pre-Orders

When you accept pre-orders, you allow customers to order an item ahead of time, before it’s available, with the understanding that it will be shipped later.  Amazon, for example, often lets shoppers pre-order books at a discounted price a few months before they’re released. Phones, laptops, and video game consoles are often available for pre-order […]

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Adapt for the Future with Facebook Conversions API

The advertising industry is changing in ways that will affect all businesses who rely on an ad-supported internet to grow. Consumers want transparency and control over how their data is used and companies are working to better protect consumer privacy. Personalization and privacy are often presented as two concepts at odds with one another when […]

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